About Us

Imagine leading with unshakeable clarity, making courageous decisions with confidence, and building a life and career that is a true reflection of who you are and what you stand for.

At Driven Clarity Coaching, that is precisely what becomes possible.

Whether you are a leader ready to unlock your next level of performance, a consultant building a values-aligned business, an individual committed to meaningful personal growth, or navigating the pressures of change — you will gain the clarity, confidence, and courageous mindset to create impact that is both real and lasting.

Grounded in empathy, backed by deep experience in health, consultancy, and organisational development, and driven by an unwavering belief in your potential — this is coaching that transforms.

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    Our Vision

    To empower individuals, teams, and organisations to live and lead in full alignment with their deepest values — where purpose drives every decision, clarity replaces uncertainty, and confidence becomes the foundation for courageous action. We exist to make the kind of bold, meaningful choices that create real, lasting impact not merely possible, but the natural and inevitable expression of who you truly are.

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    Our Approach

    I partner with individuals, teams, and organisations to close the gap between who they are and how they show up. By anchoring decisions in authentic values and cultivating the courage to act decisively, together we unlock clarity, drive meaningful change, and create impact that is both measurable and lasting.

  • A man sitting near a large window with a view of water, using a laptop that is on his lap, and resting his chin on his hand.

    Our Foundation

    At Driven Clarity Coaching, transformation is not a destination — it is a discipline. The company is founded on the conviction that high performance begins from the inside out: when personal values align with professional purpose, clarity emerges, and extraordinary results follow. Rooted in empathy, driven by evidence, and committed to excellence, we partner with individuals, teams, and organisations to navigate complexity, unlock potential, and perform at their highest level — consistently.

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    Our Promise

    Every client partnership is built on transparency, collaboration, and results. We measure success not just by aesthetic achievement, but by the tangible growth and recognition your brand experiences in the marketplace.

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About me

Business Consultant, Coach & Board Advisor

Selton Smith

At Driven Clarity Coaching, I partner with individuals, teams, and organisations to unlock their fullest potential through values-led, high-performance coaching.

Drawing on extensive experience in health, consultancy, and organisational development, I help clients move from confusion to clarity, hesitation to courageous action, and good performance to exceptional impact.

I work with new and senior leaders ready to elevate their effectiveness and develop a coaching-led leadership style; independent consultants building purpose-driven businesses; individuals committed to meaningful self-development; and members of the clergy navigating change with renewed confidence and accountability. Getting to know clients and seeing them flourish throughout our time together is what fuels my passion as a coach.

Whatever your starting point, my commitment is the same — to help you align who you are with what you do, and build a life and career of genuine, lasting impact.